{"id":6608,"date":"2026-03-05T14:15:24","date_gmt":"2026-03-05T13:15:24","guid":{"rendered":"https:\/\/jeme.it\/?post_type=progetti&#038;p=6608"},"modified":"2026-03-05T17:19:19","modified_gmt":"2026-03-05T16:19:19","slug":"ballangi","status":"publish","type":"progetti","link":"https:\/\/jeme.it\/en\/progetti\/ballangi\/","title":{"rendered":"Ballangi"},"content":{"rendered":"\n<p><a href=\"https:\/\/ballangi.com\/en-int\">Ballangi<\/a> is an emerging Italian brand that specializes in the development and production of <strong>preventative hair-loss products<\/strong>. The company distinguishes itself through its innovation and use of all-natural ingredients, with formulations that are 98% <strong>naturally derived<\/strong>. Through its signature line, <em>VitalCrinis<\/em>, Ballangi connects directly with consumers seeking <strong>effective<\/strong>, <strong>ethical<\/strong>, and <strong>science-backed <\/strong>solutions for long-term hair health.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Initial Situation<\/h2>\n\n\n\n<p>The primary <strong>objective<\/strong> of this project was to develop a comprehensive <a href=\"https:\/\/jeme.it\/en\/services\/business-plan-consultancy\/\">business model plan<\/a> to support Ballangi\u2019s participation in <strong>subsidized finance tenders<\/strong>. Additionally, the company requested a <a href=\"https:\/\/jeme.it\/services\/analisi-mercato\/\">market analysis<\/a> of the Italian haircare and anti-hair loss sectors. The findings would later be used to develop new marketing strategies, identify differentiation opportunities, and strengthen Ballangi\u2019s competitive positioning in the market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">JEME&#8217;s Contribution<\/h2>\n\n\n\n<p>Utilizing <strong>secondary sources<\/strong>, the <a href=\"https:\/\/jeme.it\/about-us\/team\/\">JEME team<\/a> conducted a comprehensive and data-driven analysis that consisted of multiple stages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>Preliminary Analysis<\/strong> focused on understanding the client\u2019s business model, objectives, and market context. Key industry drivers were assessed to identify the most relevant positioning opportunities for Ballangi.<ul><li>A <strong>Demand Analysis<\/strong> was divided into two essential markets for the client: haircare and anti-hair loss segments within Italy. For each, the research examined <strong>market dynamics<\/strong>, identifying the main trends, growth drivers, client demographics, and summarizing the key takeaways from each segment. This was complemented by a <strong>distribution channel study<\/strong>, highlighting the growing relevance of e-commerce for the client.<\/li><\/ul><\/li>\n\n\n\n<li><ul><li>An <strong>Offer Analysis <\/strong>was then conducted, examining <strong>6 main competitors<\/strong> in terms of their product portfolios, marketing approaches, and areas of operation. The findings highlighted the best practices and <strong>strategic insights<\/strong> that could be <strong>applicable<\/strong> to support Ballangi\u2019s positioning in the market.<\/li><\/ul><\/li>\n\n\n\n<li><ul><li>Building on the previous analyses, a<strong> <a href=\"https:\/\/jeme.it\/en\/services\/business-plan-consultancy\/\">Business Model Analysis<\/a> <\/strong>was developed to structure Ballangi\u2019s strategic approach, providing <strong>actionable plans<\/strong> targeted towards improving <strong>value creation<\/strong>, <strong>proposition<\/strong>, <strong>delivery<\/strong>, and <strong>capture<\/strong>. The Business Model Canvas was utilized to summarize the offering of the company and explain its key resources, activities, and partners in a comprehensive way.<\/li><\/ul><\/li>\n\n\n\n<li><ul><li>A detailed <strong><a href=\"https:\/\/jeme.it\/en\/services\/financial-analysis\/\">Financial Analysis<\/a> <\/strong>was conducted to assist Ballangi in its funding process. This included the creation of <strong>detailed<\/strong> <strong>assumptions<\/strong> on the performance of each of their current product lines, as well as future ones. This resulted in making <strong>five-year projections<\/strong> for the income statement, balance sheet, and cash flow of the company.<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>Finally, the JEME team compiled a <strong>Microcredit Application<\/strong> for Ballangi, describing the company\u2019s business, value proposition, and why it is positioned to grow in the upcoming years. Moreover, the <strong>financial forecasts<\/strong> were used to showcase the <strong>financial promise<\/strong> and <strong>stability<\/strong> of Ballangi to the relevant stakeholders.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">JEME\u2019s Impact<\/h2>\n\n\n\n<p>With the help of <a href=\"https:\/\/jeme.it\/en\/services\/\">JEME\u2019s consulting services<\/a>, Ballangi successfully <strong>obtained<\/strong> the <strong>subsidized<\/strong> <strong>financing<\/strong>, enabling them to invest in their continued growth and development. Further, following the delivery of the final output, Ballangi implemented several of JEME\u2019s recommendations, including a <strong>refined pricing strategy<\/strong> to reach wider customer segments and enhanced <strong>digital marketing campaigns<\/strong> to increase brand visibility.<\/p>\n\n\n\n<p>When describing their partnership with JEME, the client <strong>shared<\/strong>: \u201c<em>Flexible approach, smart mindset, and work delivered with precision without complaints. If you want a job done <strong>exceptionally well<\/strong> and with outstanding accuracy, <strong>choose JEME<\/strong><\/em>.\u201d<\/p>\n","protected":false},"featured_media":6606,"template":"","class_list":["post-6608","progetti","type-progetti","status-publish","has-post-thumbnail","entry","has-media"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/jeme.it\/en\/wp-json\/wp\/v2\/progetti\/6608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jeme.it\/en\/wp-json\/wp\/v2\/progetti"}],"about":[{"href":"https:\/\/jeme.it\/en\/wp-json\/wp\/v2\/types\/progetti"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jeme.it\/en\/wp-json\/wp\/v2\/media\/6606"}],"wp:attachment":[{"href":"https:\/\/jeme.it\/en\/wp-json\/wp\/v2\/media?parent=6608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}