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Demand analysis
How Does JEME Conduct a Demand Analysis?
Following alignment with the Client, the team defines a clear scope for the analysis. The objective is to ensure that subsequent analyses are aligned with the Client’s priorities and maximise the overall value of the project.
We provide a comprehensive overview of market dynamics, expanding the analysis beyond the strictly defined scope to capture potentially relevant insights. The objective is to offer sufficient market context to effectively guide the subsequent analyses.
The team leverages reputable secondary sources (databases, industry reports, and public data) to analyse demand trends and key drivers in the target market. The objective is to understand demand patterns and underlying determinants in order to support informed strategic decisions and define the most appropriate approach.
Where relevant and included in scope, the team conducts interviews and/or surveys with target users or key stakeholders. The objective is to develop a deeper and more granular understanding of demand dynamics and customer needs.
The team synthesises the analysis into a structured slide deck combining data with key insights. The objective is to provide the Client with a clear and actionable output to support strategic evaluation and decision-making.
Why Choose JEME for your Demand Analysis?
JEME stands out for its structured and multidisciplinary approach, led by a team of highly selected students with complementary backgrounds and strong exposure to rigorous analytical methodologies, supported by a broad national and international network.
This is particularly relevant in a Demand Analysis, where the quality of recommendations depends on the ability to integrate diverse data sources, accurately interpret market signals, and translate insights into concrete strategic levers for growth.
JEME combines secondary research on both publicly available data and specialised sources (databases and industry reports) with primary research activities (interviews and/or surveys, where appropriate) to develop a robust and nuanced view of consumer behaviour at both market and customer levels. This approach enables the formulation of practical, data-driven recommendations, further strengthened by direct end-customer insights when primary research is included.
Success Stories
KHOOA (Technology, focused on clothing): JEME assessed opportunities for market share acquisition and market entry strategies through both secondary and primary research, supporting the prioritisation of initiatives for successful market entry.
EVRA (Cosmetics and healthcare): JEME identified the highest-potential demand segments for natural cosmetics and healthcare at both global and regional levels (Europe, Americas, and APAC). JEME’s recommendations were used to structure an expansion plan with clearly defined priorities and objectives.
Q&A
A Demand Analysis project typically takes 5–15 working days, depending on project scope and data availability.
The service includes a market overview and an analysis of demand trends, key drivers, and actionable levers to increase market share and optimise revenue.
A slide deck summarising findings and recommendations; where appropriate, we can also provide supporting data extracts or a detailed appendix.
Your team’s main contribution is an initial brief outlining objectives, key questions, and the desired level of detail. If necessary, the scope can be reassessed and refined at any stage of the project.
Yes. The service is tailored to the specific strategic decision the Client aims to support. We can adjust the approach by deepening selected sections or integrating additional analyses as required.