Market analysis is part of the main activities of JEME Bocconi, offered both as a single service and as part of the company’s Business Plan.
The market analysis is broken down into two macro-phases:
- strategic analysis of market demand
- study of the market offer
Strategic analysis of market demand:
The strategic analysis of the market demand aims to outline consumers from a qualitative and quantitative point of view.
The strategic analysis of market demand draws on both secondary sources (sector reports, databases, etc.) and primary sources such as questionnaires, in-depth interviews, market penetration and focus groups.
Market offer analysis:
As regards the profiling of the offer, the analysis of the market offer provides the client company with a study of the competitive context of the sector.
To achieve the desired level of precision we use tools such as Porter’s 5 forces model, strategic group analysis, political, economic, social, technological analysis, also known as quantitative analysis, analysis of the value and VRIO Analysis.
JEME also draws up case studies, or case studies, to analyze and compare the direct competition of the client company.
In order to present the competitive context in an effective and intuitive way, JEME uses matrices in which the main competitors are chosen as variables, which are then assigned a weight based on relevance.
Market and competition analysis
JEME offers sector analyzes at national and international level, thanks to the collaboration with the European network of Junior Enterprise.
Our company supports the client’s business in the positioning phase through competitive market studies and penetration estimates.
JEME has particularly distinguished itself in this area by carrying out a market study extended to four large Italian cities for a large multinational active in the financial sector of private equity. The analysis included the collection of a large amount of data through primary sources and a research work on secondary sources. The JEME team managed to complete the market study in a very short timeframe, satisfying the customer’s needs and presenting an extremely reliable and quality project.