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Entry strategies into new markets
How Does JEME Structure a Go-To-Market?
JEME offers two types of Market Entry Strategy, tailored to the client’s profile: one designed for startups looking to define the optimal strategy for entering their target market, and one for established companies seeking to expand into new sectors.
The process begins with an in-depth analysis of the demand side, gathering key market information such as size, growth, trends and sector-specific dynamics, potentially enriched by interviews and surveys conducted with potential users. For established companies, this phase is replicated across 4 to 5 sectors selected based on their synergies with the company’s existing activities, with the aim of identifying the most promising context for expansion.
On the supply side, the team conducts case studies on the main competitors, examining their product or service offering, pricing structure, distribution channels and marketing strategy. For startups, the analysis typically covers between 4 and 6 competitors in the target market, while for established companies it is carried out on 2 to 3 players per sector examined. The objective is to understand how competitors structure their commercial strategy and, in the case of established companies, to provide a comparative framework that guides the choice of sector in which to expand.
This phase is typically dedicated to startups, as established companies already have the relevant functions in-house. Using the 4P framework, the team provides strategic guidance on how to build the marketing plan: a pricing range is defined in line with the product and the findings of the competitive analysis, the most suitable distribution channels and promotional methods are identified, and for early-stage startups the team also supports the client in refining the offering itself.
The final phase is structured around three components. Milestones define the market entry objectives and their respective KPIs to track progress over a predetermined timeframe, for example at 1, 3 and 5 years. On the Execution side, the team provides concrete operational guidance on how to develop the business and achieve the defined targets. Finally, a Budget is built, estimating the marketing, operational and start-up costs required to enter the market.
Why Choose JEME for your Market Entry Strategy?
When launching a product or entering a new market, a deep understanding of the end consumer is the critical success factor. JEME is able to provide clients with high-quality insights on their target audience, supporting them in identifying the most effective launch strategy. If the product or service is aimed at a young audience, JEME is ideally positioned to reach that target with a direct and authentic perspective.
Success Stories
Confidential client: Supported a fintech startup in defining its marketing plan and go-to-market strategy.
Frequently Asked Questions
Between 30 and 45 working days.
Market analysis covering both demand and supply, a Marketing Plan and a Go-To-Market Strategy including Milestones, Execution and Budget.
Two main presentations: one dedicated to the market analysis and one to the Marketing Plan and Go-To-Market Strategy. Where applicable, the budget Excel file is also delivered.
The client can be as involved as they wish throughout the project. However, a thorough briefing at the outset is essential to gather all relevant information about the product or service being launched. For established companies, this phase is even more critical, as it allows for a proper evaluation of the candidate expansion markets.
Yes, the project can be adapted to the client’s specific requirements. The main customisation options include the number of sectors analysed, the number of case studies per sector, the inclusion or exclusion of primary source research, the potential addition of a competitive store check, the presence or absence of a budget, and the selection of only the relevant levers within the 4P framework, for example excluding product and price when these are already well defined.
