Magnetti Building is a leading Italian company in the construction sector, with a multi-million-euro turnover and a history that dates back over 150 years. Specialising in the prefabrication of reinforced concrete, the company prioritises innovative and sustainable solutions. Magnetti Building offers a “turnkey” service, managing all phases of the building process – from design and construction to maintenance – while guaranteeing high quality and a sense of safety.

Initial situation

The objective of this project was to perform a market analysis of the European and Italian prefabricated sectors, focusing on cost trends and material usage. The findings would serve a dual purpose: to formulate a strategic plan for strengthening market positioning and to assess the evolving preferences of younger professionals, aiding the company’s efforts toward organic growth.

JEME’s contribution

• A preliminary analysis was conducted to understand the client’s operations, product offerings, and the “innovative architecture” division —the project’s focal point. 
  • The Demand Analysis was divided into two parts: a review of secondary sources to gain deeper insights into the prefabricated market and primary sources —five case studies based on interviews with potential customers. The first outlined the market’s size, growth trends, and prospects, while the latter served two main objectives: commercially introducing the client’s offerings and understanding when and why prefabricated buildings are utilised, their criteria for selecting partners, and the channels used for sourcing.
  • The Offer Analysis followed, which included an assessment of three key competitors, examining the nature of their most common projects and the regions in which they operate. Following this, the Team gathered key details on the main clients and partners of the competitors, focusing on their scale and reach. This included identifying prominent architectural firms, engineers, and contractors frequently involved in their projects, along with any ongoing strategic partnerships. 
• Building on the previous findings, market trends were defined, the client’s position relative to competitors was clarified, and target firms were identified. The objective was to develop a strategy guiding the client’s expansion within the prefabricated design segment. Furthermore, the preferences and expectations of the younger generation regarding job offers were studied. This allowed for the identification of the target audience — students and young professionals interested in working for Magnetti — and the compilation of a list of key elements relevant to them. The analysis helped to determine the most effective strategies to engage this demographic.

JEME’s impact

Thanks to JEME’s services, the client was able to ascertain the existence of
management criticalities and address the main doubts regarding the company’s strengths and weaknesses, together with external threats and the strategies for organic expansion detected through the questionnaires.